In-house PR Vs PR Agency – How to select?

In-house PR Vs PR Agency – How to select? As the demand for PR services is increasing, we notice that a lot of companies do not have clarity on what type of PR services to opt for. When it comes to PR there are mainly two key options – Onboard an External PR Agency or Conduct PR Activities in-house. The …

Read More

Things to keep in mind before joining the PR industry

Things to keep in mind before joining the PR industry The Public Relations industry has been growing at a massive rate. The PR industry grew by 13% in 2022 which is a 10% jump from the pandemic era of 2021. As per the latest @PRCAI report India’s PR industry ($260m) now accounts for 8.5% of Asia-Pacific and 1% of the …

Read More

PR and Advertising – What’s the difference?

PR and Advertising – What’s the difference? There has always been a perpetual discussion on PR being touted as advertising. Let’s go to the basic difference here and know about how Public Relations is different from traditional modes of advertising. In this post, we will delve into the diverse features of advertising and PR, shedding light on how each approach …

Read More

Role of Integrated Media in PR

Role of Integrated Media in PR India’s PR industry is undergoing a significant transition and the importance it holds is now being recognised by brands and companies. With this, the role of PR professionals and agencies has altered dynamically. PR is no longer perceived as a “by the way” activity, but a thought-driven, strategically planned, and followed-up activity, being highly …

Read More

Why long format articles are essential in a PR Strategy

Why long format articles are essential in a PR Strategy Long-format articles are crucial in any PR strategy as they provide in-depth coverage and detailed information to the readers. These articles are written and drafted meticulously by experienced journalists and offer multiple perspectives with a non-biased outlook to the readers. These kinds of articles are soaked in by the C-Suite …

Read More

3 things to keep in mind before onboarding a PR agency

3 things to keep in mind before onboarding a PR agency As the demand for PR services increases, it is becoming imperative for clients to understand the basic checklist before onboarding an agency. #TeamTreize has come together to work on a list of things one should keep in mind before associating or taking PR Services. Choose a Public Relations partner …

Read More