




































Long-format articles are crucial in any PR strategy as they provide in-depth coverage and detailed information to the readers.
As the demand for PR services increases, it is becoming imperative for clients to understand the basic checklist before onboarding an agency.
India’s PR industry is undergoing a significant transition and the importance it holds is now being recognised by brands and companies.
There has always been a perpetual discussion on PR being touted as advertising. Let’s go to the basic difference here and know about how Public Relations is different from traditional modes of advertising.
The Public Relations industry has been growing at a massive rate. The PR industry grew by 13% in 2022 which is a 10% jump from the pandemic era of 2021.
As the demand for PR services is increasing, we notice that a lot of companies do not have clarity on what type of PR services to opt for.