The Public Relations Agency which understands your needs

Your Story, Our Storytelling.
We weave your journey into stories.

Who Are We?

We are a Communications Consultancy and Public Relations agency, which offers strategic media outreach solutions to clients across sectors. We help build media presence and brand image for companies, within the multi-faceted and rapidly evolving ecosystem.

Our key aim is to help clients build healthy media relations with journalists, media veterans and influencers to achieve maximum media presence.

About Our Founder

Our Founder, Sonam Shah is a leading Public Relations consultant with around 14 years of experience in the Corporate Communications and PR industry. As a PR consultant, Sonam ideates and co-works with her business associates and clients to offer a timely media presence, with a tactical focus on content.

Sonam has a proven executive management track record. As an entrepreneur, she holds strong entrepreneurial ambitions and a futuristic vision for the PR industry in India. She has been recognized for her contribution towards the industry by various industry platforms including Social Samosa Superwomen 2021, Emerging Leader in PR at Exchange4Media’s Women Achievers Awards 2020, Women Startup Entrepreneur of the Year (2020) and Excellence in the Field of Public Relation Role (Media Communication) at Adgully Women’s Disruptors Summit for consecutively 2 years.










Our Clients

Our Work


Why long format articles are essential in a PR Strategy

Long-format articles are crucial in any PR strategy as they provide in-depth coverage and detailed information to the readers.

3 things to keep in mind before onboarding a PR agency

As the demand for PR services increases, it is becoming imperative for clients to understand the basic checklist before onboarding an agency.

Role of Integrated
Media in PR

India’s PR industry is undergoing a significant transition and the importance it holds is now being recognised by brands and companies.

PR and Advertising - What’s the difference?

There has always been a perpetual discussion on PR being touted as advertising. Let’s go to the basic difference here and know about how Public Relations is different from traditional modes of advertising.

Things to keep in mind before joining the PR industry

The Public Relations industry has been growing at a massive rate. The PR industry grew by 13% in 2022 which is a 10% jump from the pandemic era of 2021.

In-house PR Vs PR Agency – How to select?

As the demand for PR services is increasing, we notice that a lot of companies do not have clarity on what type of PR services to opt for.

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