The Public Relations Agency which understands your needs
Who Are We?
We are a 10-year-old Communications Consultancy and Public Relations firm based in Mumbai. A boutique agency that offers strategic media outreach solutions to clients across sectors, in India as well as in key international markets.
We help companies and brands build, strengthen, and escalate media presence and maintain the right visibility in the media.
About Our Founder
Our founder, Sonam Shah, is a well-established and recognised communication and public relations consultant. With over 15 years of experience in the field of PR and Communications field, she has worked with more than 300 clients across industries like D2C, tech, gaming, advertising, marketing, digital, social media, health, start-ups, retail, FMCG, and e-commerce.
She strongly believes that “Communication is the most essential and important key in everything” and continues to take forward the ideology in building her agency. She works in tandem with clients from ideation to execution to offer timely media presence.
She has been recognised for her contributions to the industry by various industry platforms, including Social Samosa Superwomen, Emerging Leader in PR at Exchange4Media’s Women Achievers Awards, Women Startup Entrepreneur of the Year, and Excellence in the Field of Public Relations Role (Media Communication) at Adgully Women’s Disruptors Summit.
Sonam is a knowledge seeker and loves reading all types of books and magazines. In her free time, she likes to read, write poems, and explore different content on OTT platforms.
Services
Strategic
Consultancy
Coverage
Analysis
Content
Writing
Media
Relations
Media
Outreach
Media
Monitoring
Crisis
Communications
Competition
Analysis
Our Clients
Our Work
Blogs
Why long format articles are essential in a PR Strategy
Long-format articles are crucial in any PR strategy as they provide in-depth coverage and detailed information to the readers.
3 things to keep in mind before onboarding a PR agency
As the demand for PR services increases, it is becoming imperative for clients to understand the basic checklist before onboarding an agency.
Role of Integrated
Media in PR
India’s PR industry is undergoing a significant transition and the importance it holds is now being recognised by brands and companies.
PR and Advertising - What’s the difference?
There has always been a perpetual discussion on PR being touted as advertising. Let’s go to the basic difference here and know about how Public Relations is different from traditional modes of advertising.
Things to keep in mind before joining the PR industry
The Public Relations industry has been growing at a massive rate. The PR industry grew by 13% in 2022 which is a 10% jump from the pandemic era of 2021.
In-house PR Vs PR Agency – How to select?
As the demand for PR services is increasing, we notice that a lot of companies do not have clarity on what type of PR services to opt for.
